What is "branding yourself" mean? This means getting your name and face out there so people know who you really are. The internet is very saturated with the "next best business opportunity or product". People want to "see" other people, not just the next big opportunity or product. People that are searching for something to do to create more time and income are looking to work with real people! Show your audience who you are. People are going to recognize your face and name and are going to feel more comfortable in connecting with you.